Heart Of The Matter

Heart Of The Matter is Moodring's 8th UK single and fourth to be released on Fusion Records. It is the second to be released from the reissue of Mood Swings and will be released on February 21st. The single became Moodring's second #1.

Background

Heart Of The Matter was first included on the Enter The Ring Vol.1 EP which was packaged with the I Know That I'm Sexy (Don't Tell Me)/Gonna Make You Beg single. It was proposed by Hailey as a duet, and the group loved it so much it made the reissue of the album. It was chosen as the final single from the album in January 2011. It is a cover of the Don Henley classic, but is more akin to the India.Arie version.

Release and reception

When the single and proposed artwork was released, it got a negative response, however after a few live performances and a change in artwork, popularity of the single started to pick up and Moodring were predicted their second number one by some critics. This chance of success was backed up by Moodring coming second in UPAPS rate and winning Best Group and Best Urban in URAPS awards.

Promotion

Moodring performed the song at URAPS awards, along with biggest seller Dirty Dirty. However during the promotion for this single Moodring lost several promotional details due to negative press attention.

Music video

File:Hotmcap.png

L'mondrea towards the end of the video

The music video was directed by Floria Sigismondi who directed "Loving Me To Death" and continues with the new artistic concept. In the video all four women play princesses who have lost their loved ones and were now confined to a tower each. They see their loved ones die in the arms of other women and three of the women (Bre, Cassie, Hailey) perish after seeing this sight, one turns to stone, another glass and the third wood. However the fourth princess, played by L'mondrea fights against the pain and manages to save her loved one before his death, even though he doesn't love her in return. Throughout the majority of the video, everything is black and white, but L'mondrea's dress slowly glows red towards the end, then when she kisses her past love, the whole world turns to colour, but only breifly as she is left heartbroken. The video gained a similar response to Loving Me To Death.

Track listing

CD1

1. Heart Of The Matter (Radio Edit)
2. Forbidden Fruit
3. Losing My Religion
4. A Dangerous Liaison ('11 Rockup Mix)

CD2

1. Heart Of The Matter (Radio Edit)
2. Heart Of The Matter (Album Version)
3. Heart Of The Matter (Moodring Solo Version)
4. Heart Of The Matter/Dirty Dirty (Live at URAPS Awards 19)
5. Heart Of The Matter (Official Video)

Remix EP

1. Heart Of The Matter (Radio Edit)
2. Heart Of The Matter (4tune's Beats Per Minute Mix)
3. Heart of the Matter (Alesha's Vulva Remix)
4. Heart Of The Matter (Phoenix Rising's Heartthrob Anthem)
5. Heart Of The Matter (Phoenix Rising's Heartstopper Dark Dub)
6. Heart Of The Matter (Butterscotch's Thrush Dub)
7. Heart of the Hunted (Alesha vs Moodring)
8. Heart Of The Dirty Disco (Moodring Vs 4tune)

Digital EP/Enter The Ring Vol. 2

1. Heart Of The Matter (feat. Hailey)
2. Show Me Whatcha Got (feat. Ama Jones)
3. None Of Your Business (feat. Bella-May)
4. Mirage (feat. Paulo Araujo)
5. Forgiven (feat. Anna Jones)
6. Trouble (Starsmith Remix) (feat. Tiffany Amber)
7. Touch Me (feat. Kenya)
8. Wait For Me (feat. Riley Brendan)

Promo CD

1. Heart Of The Matter (Radio Edit)
2. Heart Of The Matter (Album Version)

Artwork

• HOTM1.png

  CD1
  
• HOTM2.png

  CD2
  
• Hotmmix.png

  Remix EP
  
• ETR2new.png

  Digital EP
  

Chart Performance

Charts	Positions	Sales	Certifications
URAPS Top 40 Singles	1	227,205	Gold
URAPS Downloads Chart	1
URAPS Top 40 Airplay	-

Chart Run - Urapostar Single Charts
Week	01	02	03	04	05	06	07
Position	1	6	10	18	27	33	30

Preceded by "Jealous Games" by Ace Rejects

Urapopstar #1 Single February 27, 2011

Succeeded by "Someone I Don't Know" by Ben Johnston and Crystal Barker