Find My Groove

"Find My Groove"
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Single by Chase Elite from the album Hunting Season
Released	20 June, 2011
Format	CD single
Recorded	2011
Genre	Electropop, R&B
Label	Daddy's Records
Writer	Ben Johnston
Producer	Timbaland
Chart position	#2
Certification	Silver
Chase Elite chronology
"Find My Groove" (2011) "Don't Stop The Music" (2011)

"Find My Groove" is the first single from Chase Elite's solo debut album Hunting Season. Released in 2011, the Ben Johnston-written single peaked at #2 in the United Kingdom. The instrumentation used in the song includes a pounding bass beat, electronic chords, and beat box sounds.

Background

"Find My Groove" was written by Ben Johnston and produced by Timbaland. In March 2011, Chase's sister Candi had an MTV Series titled Sweet Like Candi, in which Chase was a main character. On the show he mentioned a desire to start a music career. This led to many producers approaching Chase showing an interest to work with him. One of these producers, Timbaland, produced this track. Chase has described the track as very expiremental, stating it's the perfect song to start his career with, as it sums up his sound perfectly.

Release and reception

The track premiered on Monday 23 May, on Radio 1. The song recieved mostly positive reviews from critics. In the Billboard magazine review of the album, contributor Katy Kroll wrote that Elite "claims to be finding his 'groove', and indeed he is. You can almost feel beads of sweat rolling off the track and if this 'groove' is going to occur throughout all of Chase's material, we are in for some cracking music. Chris Willman of Entertainment Weekly was complimentary towards Timbaland, producer of the song, writing that Timbaland's production brought "a self-consciously hard, edgy club sensibility". Glenn Gamboa of Newsday was complimentary towards the song, writing that it was "The perfect track for Elite, showing him at his best, mainstreaming a combination of the wild, edgy dance-pop style of the greatest R&B acts around, more experimental hip-hop to create a boldly inventive sound that still pleases the masses."

Another review stated that it was not a song that should be good, "but does that really matter when it’s Good in the way that songs are during the summer [...] That kind of good makes songs like 'Find My Groove' completely irresistible.

Music video

The video was filmed over two days, on the 14 & 15 May 2011. Before the video's premiere, it was revealed by Chase that the videos from this era shall all follow one another, telling a story. In this video, the story would begin with Chase meeting a girl, played by American model Amelia Clark.

Chase and Amelia in the video's ending scene

The video was revealed on Thursday 16th June at 10pm. It begins with a very flashy sports car pulling up outside a nightclub. A man's feet are shown as he climbs out of the car and walks into the club. The next scene shows Chase with his face covered by a cap. Only his mouth is fully visable as he sings the lyrics to the first verse, with a black background and a single light shining from behind. The next scene shows Chase in a pair of trademark shades, dancing in a club. Several shots of a girl in the club (Amelia) are shown. After the chorus, an angry woman then walks over to Chase and is revealed to be his boss, and he is meant to be the club's barman. He then leaves the dancefloor and starts working on the bar. It doesn't take long before Amelia heads over to the bar and introduces herself. Chase then tells his boss to stuff her job and hops over the bar, takes Amelia in his arms and takes her to his car. The pair then drive away.

For the pre-chorus, several different scenes of Chase and Amelia are shown, showing how their relationship has developed as months pass. The scene's are mostly filled with passion, however the last scene shows Amelia upset and Chase comforts her. The pair then go on a date, as Chase sings to Amelia. As he sings “can you find my groove” Amelia leans into him. As there lips meet, a new screen appears.

Amelia speaks to Chase, telling him that she is falling in love with him, and that she thinks she should walk away now before her heart is broken. She then starts to walk away, but Chase grabs her and pulls her into him and tells her he loves her too. For the chorus, the pair then return to the club where the video first began. The boss looks on not impressed while Chase rocks up the night life. The video ends as Chase and Amelia leave the club, and as the daylight begins to appear from behind them, they kiss.

The video was met with positive response from critics complimenting the continuing storyline and saying they were eager to see what happened next. Chase and Amelia's on-screen relationship was also complimented, being called "realistic" and "gripping". Compliments were also aimed at the raunchiness of the video, with one critic stating "normally this would be far too much, but with Chase it seem's very fitting".

Track listing

CD1

1. "Find My Groove"
2. "Find My Groove" (Tom Novy Ibiza Dub)
3. "Don't Let Go"

CD2

1. "Find My Groove"
2. "Find My Groove" (Instrumental)
3. "Let The Rain"
4. "Find My Groove" (Music video)

Remix EP

1. "Find My Groove"
2. "Find My Groove" (Phoenix Rising's Groove Collision Vocal Mix)
3. "Find My Groove" (Kleo's 'Lost Soul' Remix)
4. "Find My Groove" (Lady Beast Found Your Heart On the Dancefloor Instead Remix)
5. "Find My Groove" (Tom Novy Ibiza Dub)
6. "Find My Groove" (Frankmusik mix)

Credits

• "Find My Groove" — written by Ben Johnston
• "Don't Let Go" — written by Kleo
• "Let The Rain" — written by Chase Elite

Performances

• URAPS Idol 12 — 13 June 2011
• Daybreak — 21 June 2011
• Loose Women — 21 June 2011

Artwork

• FindMyGroove.png

  CD1 cover
  
• FMG2.png

  CD2 cover
  
• FMGremix.png

  Remix EP
  

Chart performance

On 27th June, "Find My Groove" debuted at #2, being the highest new entry that week, behind the Ben Johnston and Elice Claire duet Scattered Echoes which spent it's second week at #1. Chase managed to beat new entries from established artists Kleo, Just Ginger, Saffiyah, Veronica Nightshade and Shell Ruin. It sold 76,393 copies in it's first week.

The track also debuted at #19 on the Download Chart before peaking at #5. The song was less successful on airplay however, where it only peaked at #16, becoming Chase's lowest charting single on airplay to date.

Chart Run

• Week 1: #2 - 76,393
• Week 2: #8 - 45,624
• Week 3: #13 - 25,453
• Week 4: #21 - 19,875
• Week 5: #25 - 10,255
• Week 6: #34 - 6,448
• Week 7: #34 - 7,859

TOTAL: 191,907

Charts

Charts (2011)	Peak
UK Singles Chart	2
UK Downloads Chart	5
UK Airplay Chart	16